We developed the branding for Parrilleros Playeros Smokehouse and brought the brand into the physical space through graphic interventions experienced among smoke, fire, and beer 🍖🔥🍺 We built a strong and recognizable visual universe, inspired by grill culture, BBQ traditions, and a beach-driven spirit—applied across menus, packaging, merchandise, and spatial elements. A project where identity is not only seen, but smelled, felt, and lived.